I’m a zesty Creative with 10+ years experience in Food and Bev—specifically the beer, wine, and RTD/spirits categories. And it’s in those spaces where my passionate ideas stir and brim intuitively and enthusiastically for CPG, brand identity/strategy, and marketing execution & design. I’m sitting happy with an elite Team of talent at New Belgium + Bell’s Brewery as a Creative Design Manager. I believe the performance magic is in the tiniest of details because design excellence is fundamentally tied to how a brand succeeds. I mean could you imagine if Mona Lisa didn’t have her every-angle-stare-down eyes? Just another unamused wife-of-a-merchant who was painted purposely with nothing to say. Smh.

As both a coworker and leader I know authenticity, approachability, and good ole’ fashion teamwork is crucial to success—in any realm. Yet specifically brand speaking, what lends its most successful state stems from one thing: alignment. We all have to know, understand, and believe in it.

And with lack of a segway, here are some quick hits b/c who has the attention span and time to read long form nowadays?

Creative Expertise
Brand ideation. Brand identity. Brand strategy. Marketing. Programming. Hospitality. Merch/POS. Retail. Graphic design. Typography. Lettering. Illustration. Copywriting. Management. Mentorship. Communication. Deck building.

Personal Expertise
Whiskey cocktails (drinking them). Yoga. Cooking. Craft beer. Hating the winter. Buffalo Bills. DMing memes to the same 4 people. Giggly Squad & other Pods. Substack. Italian-American culture. Hot girl walks. Repeating a song I first discover and love at nauseum. Snacking.

Life motto
Sounds good.