Bell’s Brewery
Brand Identity Guidelines

Brewing world class beer since 1985, Bell’s has become a legacy in Michigan, the outer Great Lakes Region, and beyond. Known for its high quality ingredients, exceptional craft, and delicious brews, Bell’s needed a brand identity that solidified its pioneering history and how its grown beyond just a brewery business. Myself and Team took on this massive effort with excitement and pride… all the care that went into this shed light to all the hard work Bell’s Brewery has dedicated to its community and coworkers over the last 40 years.