Corona Seltzerita Sell-in Kit

Vine Creative Studios has worked on dozens of sell-in kits for Constellation Brands’ ever-growing portfolio of Brands. Here, a specific product line-extension to Corona, Seltzerita cans deserved a special sell-in kit that would not only excite Sales Teams and Distributors, but educate them on the new product. Inspired by high-end, premium tequila boxes, this one was incredibly fun to work on because it went beyond the typical 2D folder kits into the 3D space. Interactive and dynamic, the box lid comes off and reveals a four sided box housing each can flavor on a different side. The kit is completed with a special pocket where a folder peaks out including stationary, product details, and a chart of Corona Seltzer’s complete portfolio of products. The bold, bright flavor-cue colors and blind-embossed Corona logo topped with a special gloss demands special attention to this piece. Special thanks to the Team at Vine Creative Studios and Hawver Display for helping me create and construct this special one.