Fashion Week Rochester 2019

2019 was a special year for Fashion Week Rochester: its ten year anniversary! I was fortunate enough to lead the FWR 2019 marketing campaign to excite and rally the Rochester community together to make a difference. Each year, Fashion Week Rochester puts on dazzling shows to not only inspire the fashion community, but to help make a difference. In fact, all funds and proceeds go to The Center for Youth—an organization dedicated to helping the youths of Rochester. For the special anniversary, the Team (coworkers at Partners + Napier) and I chose to feature the head honchos of FWR and CFY, among some of Rochester’s favorite fashion models. It is a strong message for women to embrace their fierceness, take a stand, and start a movement: in fashion and beyond. Campaign tools included: social media, billboards, banners, posters, magazine ads, Look Book, t-shirts and other merch, etc.