Auros Selling Kit

Auros, a luxury wine brand in the Constellation Brands portfolio, has a unique story founded in the vineyards of Napa Valley; it’s a convergence of two journeys from early Spanish explorers who brought winemaking to this region, and the modern-day winemaker crafting Cabernet Sauvignon. I was tasked with creating this special product launch kit to excite the Sales and Distributor Teams. Influenced by the flashy wine bottle and diversity of Napa Valley, I chose to elevate brand story, varietal information, and other content with custom diecuts, spot gloss treatment, gold foil, and debossed topographical lines to showcase Auros in all its glory.