High West Limited Release Label Design

The High West brand management folks tasked myself and team to redesign the Limited Release collection to marry with its main product line. The Core whiskey labels were designed elsewhere, and we had the exciting challenge to make their Limited Release portfolio look “same-same-but-different” and extra special; this includes Rendezvous, Campfire, and High Country. They each had new illustrations and other specialty touches to differentiate this line from its core. 

Photography taken and owned by High West Distillery (@drinkhighwest)