High West Icon Tier Label Design

The High West brand management folks tasked myself and team (at Partners + Napier) to redesign their exclusive Icon Tier: composed of A Midwinter Night’s Dram, The Encore, The Prisoner’s Share, and Bourye, we used previous labels from the High West archives as inspiration to come up with a whimsical line-up of labels that match the spirit of the spirits themselves.

Photography taken and owned by High West Distillery (@drinkhighwest)